CAROLINA girl CONFECTIONS
Where every day is a piece of cake!
About The Baker
Meet Shanel, the creative heart and baking powerhouse behind Carolina Girl Confections, where southern heirloom cakes take center stage. Born and raised in South Carolina’s capital, Shanel brings her deep-rooted love of home, flavor, and tradition to every cake she creates. Her journey began humbly—with a homemade Red Velvet cake at a family gathering that sparked more than compliments; it ignited a calling.
Since that moment, Shanel has devoted herself to preserving and elevating the art of southern baking. From golden caramel layer cakes to rich pound cakes that taste like Sunday afternoons at Grandma’s table, her confections honor the flavors and stories passed down through generations. Each dessert is made from scratch, by appointment, with care, creativity, and a generous helping of southern soul.
At Carolina Girl Confections, Shanel’s philosophy is simple: every cake should feel like home. Her goal isn’t just to bake—it’s to craft experiences that linger long after the last crumb is gone.
About The Brand
Carolina Girl Confections is a homegrown bakery that celebrates the legacy, love, and flavor of the South—one heirloom cake at a time. Founded in Columbia, South Carolina, the bakery specializes in southern classics made from scratch, using time-honored recipes and a whole lot of heart. From the first crack of an egg to the final swirl of frosting, every creation is crafted with intention, warmth, and pride.
What began as one woman’s passion project has grown into a beloved brand known for its signature southern cakes—rich in flavor, steeped in nostalgia, and inspired by family traditions that never go out of style. Carolina Girl Confections is more than a bakery; it’s a love letter to southern heritage, hospitality, and the joy that comes from sharing something sweet.
At Carolina Girl Confections, every dessert tells a story—because where every day is a piece of cake, every slice should taste like home.